Content is the backbone of any website!

Web page content that is well optimized for search engines is key to scoring well in search engine optimization. Web crawlers that index your site have the ability to analyze your page against the search query of the potential customer. The best optmized pages get ranked at the top.

You might be thinking right now about just how many different phrases that a number of users might search to look for your product. If you sell your own brand of soda online, customers might search any number of terms including pop, soda, soda pop, coke, cola, fountain drinks, etc... How in the world are you supposed to optimize content for all of these terms.

There are two answers to this. Number one, you don't. You ask us to find the most searched term in this group, (with the exception of coke because of brand recognition alone) and you optimize your content for those that are most searched.

Number two, you create more content and more pages. Trying to optimize for too many keywords on one page can hinder your sites performance with search engines. So you want to make multiple pages.

Which is better? It really depends on your school of thought. Both work and are effective. If you are looking to save money on your marketing efforts, then you will want to optimize on the most searched words and put the others off to the side. If you want your site to be found by even more searchers, then you will use all the keywords and multiple pages. When you have to choose between the two, make the descision that best suits your budget.

Contact us today for a free website evaluation.

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